Zékli — Shooting

In the native language of a large part of the population of Réunion, “in zékli” means: sliver, shard, splinter.

Zékli is a T-shirt brand that uses splinters of Réunion culture to design its products. In a humoristic tone, the brand has by so doing aimed to promote Réunion culture since 2011.

Outdoor photo shoot to promote the brand Zékli. The shots were taken in the town of Petite-Île, the city of the creator of Zékli, with the aim of valorizing cultural heritage.

Photography

2014

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#artdirection
#illustration
#graphicdesign

finshed product of laser cut pads and cards etched with a printing press

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Zékli — Gran Brèd

#illustration

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