Cheminement(s)

Cheminement(s) — Visual identity

Since July 2000, the association Cheminement(s) promotes: production, diffusion, mediation and professionalism in contemporary art in Reunion Island.

For this redesign, the association wanted a more contemporary logo.

There are current concepts in their logo which were interesting to them: the spirit of various directions in the progression, the fact that there is not only a course in the evolution, the multiple directions/possibilities...

For this redesign was completed using only the Cooper Hewitt typeface.

This is a sans-serif font, contemporary and composed of a range of glyphs quite complete with arrows that interested us. It is also a free font and offers several variations (from light to bold), perfect for a no profit association.

The logo was redesigned using their already existing logo as a base. Adding-in new graphic signs (circle, wave…) to identify with each of their actions.

It is an flexible solution, being able to adapt to different mediums (poster, flyer...) the graphic signs work together and can move in order to propose new paths and various directions.

Color: in consultation we decided to keep the orange that has existed since their first logo. We changed the tint a bit so the orange would stand out more.

Visual identity | Logo | Choice of typography | Choice of colors

09.2019

Shop Window

Utilizing the new identity on the facade of Cheminement(s) offices in the form of a mural painting, reusing the graphic signs of the logo.

Conception | Production (Painting...)

10.2019

Cheminement(s)

Reflex Dann Ron

Zekli & Cot